QUBIC project idea has been drafted starting from the remark that the shift from a traditional agriculture to a modern one, the following intensification of agriculture and the leaving of these areas have changed the agricultural habitat, exposing a considerable percentage of farming animals to the risk of extinction. In this sense, the project arises from the need to settle the preservation of habitats so as it could be a source of profit for the rural areas. Besides this economic and environmental analysis, consumers’ demands of gastronomic products have been steered into high qualitative products, consistently with the socio-cultural context. Thus productive chains have adapted their productions to this evolution in consumers’ habits, leading to the development of niche products.
As traditional meat based products are widely spread all over Europe and a wide variety of cured meat typical products area concentrated around the Northern Mediterranean shores, QUBIC project aims at pointing out the features making a product a typical and quality product. Afterwards, collecting and arranging norms and experiences to  establish a positive transfer mechanism will lead to the preservation of typicality features within an efficient production and distribution system.
As the project generally aims at providing new opportunities for funding and diversifying the source of income of the peripheral areas, local resources will be improved as well as the production-transformation-distribution system, by mean of a transfer of innovation.
First of all, a gap assessment of the productive chain will be drawn up, taking into account animal breeding, welfare, hygiene and bio-safety, environmental quality and use of natural resources, working and transformation techniques. Afterwards, evaluation of training and technological needs will be carried out, so as to define production techniques oriented to the valorisation of typical meat products of the Med area. As a third step, the rationalization and organisation of the chain will be essential, in order to improve the market value of training actions and technological transfer activities. This phase will transfer to small and medium enterprises the collected information, increasing their entrepreneurship and improving territorial cooperation.